Row Eleven Wine Co. – Multi-domain E-Commerce Site
We had not yet used Ubercart, but were positively impressed by a demo at last years Drupalcon in Boston (Ryan was phenomenal). We knew we had to customize the transmission of orders to the fulfillment house.
Multiple Sites
The need to host multiple sites from a single Drupal installation was actually a complex problem. The client wanted separate websites to convey the unique brand experience of each of its three major wines: the flagship brand Row Eleven (www.roweleven.com), Stratton Lummis (www.strattonlummis.com), and Civello (www.civellowinery.com).
Then there was the corporate holding company www.rowelevenwines.com, and a blog (www.thewinelife.com). The hardest part of the initial challenge fell to our designers, who had to create separate aesthetic experiences for each site.
Fortunately, the client provided sufficient wine samples to inspire us and to convey the essence of each brand, and we were able to come up with illustrations (Civello.com) or manipulated photographs (StrattonLummis.com) to represent each brand.